Virtual Shop for Retail: Demonstrating VR as Strategic Support for Shopping Facilities Agostino G. Bruzzone, Simone Viazzo McLeod Institute of Simulation Science {agostino,viazzo}@itim.unige.it www.simulationscience.org Enrico Briano, Francesco Longo, Simone Simeoni Liophant Simulation info@liophant.org www.liophant.org Chiara Briano, Matteo Brandolini BRB Studio {chiara.briano, matteo.brandolini}@brbstudio.com www.brbstudio.com .....